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8 Best Email Marketing Tools for scaling up your Business

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If you want to grow your business easily and quickly, Email Marketing tools are one of the best options available in the market today. Particularly if you own a small business, email marketing tools allow you to establish direct contact with your customers, reach your potential target audience, and prevent you from unnecessary expenses. In this blog, you will read about good Email Marketing tools that will help you manage your contact list and track the performance of your business.

Why Email Marketing Services are important?

Business owners are consistently looking to improve their marketing strategies and Email Marketing remains one of the most powerful tools. A good Email Marketing tool can enhance engaging newsletters with an easy user interface. You can send bulk of emails to personalize your relations with customers and target your domain in it. Moreover, it ensures that your email campaign does not end into spam folder. It increases your audience, segments your contact list, and allows your marketing channels to turn into powerful software. If you invest into correct email marketing services, your business will earn more revenue.

8 Best Email Marketing Tools                                          

Here, you can explore about the most popular Email Marketing tools and learn how they stack up against each other. You can choose any of them to implement in your company and maintain strong relationships with buyers.

  1. Sendinblue

Sendinblue is a quite comprehensive platform that covers many business communications Email, SMS, Facebook, Chat, CRM, and more. The company helps their customers meet their business goals and focus on important tasks to spare others on autopilot mode. It provides professional-looking emails using its email builders.

Special Features:

  • Facebook Ads for lead generation
  • Built-in CRM and Built-in SMS and Chat
  • 60+ responsive email templates
  • Contact Segmentation to make your emails more relevant
  1. Campaigner

Campaigner helps you to get greater market access across multiple channels with advanced Email Marketing automation. You can track conversions, nurture prospects, and personalize every aspect of your emails with the help of Campaigner. Its comprehensive reports include standard things like open and click rates to customize your visual assets without having to switch to another editing tool.

Special Features:

  • Email templates
  • Triggered campaigns
  • A/B testing
  • Sign-up forms
  1. EmailOctopus

EmailOctopus offers templates to customize in a drag and drop editor as well; you can begin your emails from scratch. It is a popular Email Marketing software platform that provides simple and intuitive Email Marketing as compared to other competitors. It provides landing page builder to generate leads and grow your email list for agile brands. You can get other attractive tools for example Shopify, Gravity Forms, and WordPress that can easily pair with EmailOctopus.

Special Features:

  • Use insights and data to segment your subscribers into target audiences
  • Leverage email automation to deliver campaigns
  • Facility to create stunning landing pages to capture more subscribers
  • Pre-designed templates are available so that you can customize it or build your own designs from scratch
  1. Convertkit

Convertkit is the best marketing option for ecommerce businesses and creators. It includes the clean user interface, for example email workflows, landing pages, data management, etc. Converkit comes with helpful integrations with other platform creators and integrates with social media sites. It provides enjoyable user experience with rich features.

Special Features:

  • You can create professional landing pages and sign-up form
  • You can have personalized email marketing campaigns
  • Sell digital products with new tools built for creators
  • Automate sales funnel to send available content to subscribers
  1. Omnisend

Omnisend is a comprehensive email marketing platform that caters to different ecommerce brands available online on the internet. You can expand your newsletters and boost sales with automated emails, segmentation and extra potential of SMS. Omnisend provides pre-built automations for cart abdomen and transactional emails for online services delivery.

Special Features:

  • Pop-ups and forms lead generations to create engagement with users
  • Track sales to identify winning campaigns and reports about analytics
  • Automation library with pre-built workflows for every customer journey
  • Segmented targeting for campaigns and automation
  1. Benchmark Email
Benchmark Email

Benchmark Email is the best option for small businesses to achieve growth in lesser time. It has interesting designs to respond your emails based on the demand in the market. For example, if you want to add images in the email, you can edit the image right on the platform. The email editor adds effects, stickers, and texts to send across images in messages of customer.

Special Features:

  • Pre-designed templates based upon industry, type, and occasion
  • Dual-view features for email design and email editing
  • HTML savvy for code editor to build emails from scratch
  1. Mailchimp

Mailchimp is the most prominent leader among all email marketing tools. Its free plans provide basic email marketing features, for example email creation, email scheduling, etc. You can design emails on the platform of Mailchimp and it provides an additional recommendation feature also. You can have the privilege of taking extra crucial steps to optimize marketing efforts.

Special Features:

  • Easy email designing by using Content Manager
  • Store images and files for easy access
  • Automate emails based on requirements for example welcome emails, order confirmation emails, etc
  • Provides valuable audience insights to track your email campaign
  1. GetResponse

GetResponse is popular among marketers across industries to proliferate their growth of business. It provides email education, email templates, and segmentation in addition to personalization features. The company grants powerful package towards brand growth with special features mentioned below.

Special Features:

  • You can create paid ads for social media platforms like Facebook, Instagram, and Google
  • Build landing pages features  for lead and sales generation
  • Website visitor tracking facility to send relevant communication based on page visits
  • Extra ordinary One-click integration feature to run powerful campaigns using other features like Facebook Pixel

Now, that you are at the end of best email marketing tools list, you might have convinced how it can enhance your business in today’s competitive business world. We hope this information educates you about importance of Email Marketing tools.

Trupti Munde

Also Read: Want to upgrade your Business? Try these 5 Free Website Builders


Pericles Ventures

Pericles Ventures

Pericles Ventures Pvt. Ltd. is a Pune, India-based digital services company founded with a vision to help businesses grow in a holistic way. Since our inception in 2017, we have aligned our motto with our services and have become a trusted partner for many of our esteemed clients.

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