Digital Marketing is the art of using consumer insights to formulate marketing strategies to target a particular group of customers online. The importance of digital marketing is increasing with greater speed and small businesses, corporations, students, fresher, and traditional marketers need to understand the relevance of digital marketing. Digital marketing is set to expand swiftly in the business world and create millions of new job opportunities for fresher. And if you are one, to get familiarized with the digital marketing interview environment, we provide these 12 frequently asked Digital Marketing Interview Questions for freshers with Best Answers:
1. Explain digital marketing
When a market specialist uses online modes for conveying a message or anything to market, it is called digital marketing. The devices used in this mode are mobile, laptops, computers, etc. Digital marketing also includes paid ads, news, blogs, website development, etc. It became favorable due to the invention of internet in the 1990s. Moreover, it involves principles of traditional marketing to attract customers via email, publish their websites via content marketing, search platforms, social media, etc.
2. What are the types of digital marketing?
There are many types of digital marketing. These multiple digital channels can help any business to increase its reach to the targeted audience. The most prominent 8 types of digital marketing are
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing
- Pay Per Click (PPC)
- Email Marketing
- Affiliate Marketing
- Mobile Marketing
- Marketing Analysts
3. What is SEO?
The Search Engine Optimization (SEO) is an important tool to optimize website technical configuration, content relevance, and link popularity so that a page or website will be easily available over the internet. It will be more available in search queries with more relevant content as a consequence. SEO will rank content based on readability score. Meanwhile, if the website ranks at the topmost level, then there is an opportunity to attract new customers to the business.
4. What is on-page and off-page SEO?
On-page and off-page SEO are two types of effective SEO strategies. On-page SEO works when SEO factors and techniques are intended on optimizing aspects of the website which are under control. Furthermore, off-page SEO refers to those SEO factors and technologies that are focused on promoting a website or brands around the internet. In short, on-page SEO helps to build content over the website to appeal to users of brands, and off-page SEO creates exposure for a website by building trust in users.
5. What is backlinking?
A backlink is a link from one website to another. When one website is linked to another website, then the content is noteworthy hence search engines like Google use backlinks to connect to other websites. If a backlink is of high quality then it will increase the rank of the website, visibility, and readability through search engine optimization. Backlink works as a conversation among websites; Nofollow, and Dofollow are the types of backlinks.
6. What is PPC?
Pay-Per-Click or PPC is a type of digital marketing in which advertisers have to pay a fee each time they click on ad. In brief, price will be paid only for ads on which the user clicks and this is how an authority can buy visits to a website rather than earning those visits organically.
7. What is KPI? How to measure social media success?
The social media Key Performance Indicator (KPI) is a method to determine the performance of social media campaigns. It generates new traffic to a website, increasing lead generation and promoting brands. The formula for social media KPI is
 Post Reach Percentage = Post Views / Total followers × 100
8. How to measure the ROI?
Return on Investment or ROI is a mathematical formula used by investors to evaluate their investments and judge how well investments are performing. Overall ROI measurement shows growth of company and provides wide approach to develop other business proposals. There are multiple methods to calculate ROI, one of them is mentioned below.
ROI = (Sales Growth – Marketing Cost) / Marketing Cost Â
9. What is a No-follow and Do-follow link?
No-follow and do-follow are two types of backlinks. Do-follow links allow search engines or Google to point back to content on the website. It strengthens the level of authority while entering a do-follow link on the website to promote other content on the same website. It improves website domain authority too. No-follow link, on the other hand, does not pass the authority onto the website it is linked to. It will generate traffic to the website and diversify the backlink portfolio.
10 What is the difference between search console and Google analytics?
Google Analytics is an analytic suite comprising thousands of metrics and is the ultimate tracker of user behavior. Google Search Console, on the other hand, is more agile and confusing in its functioning. Let’s look at the following differences between them.
| Google Search Console (GSC) | Google Analytics (GA) |
| Malware Detections take place | Advanced Detections take place |
| Intended to website enhancement | Intended to track user behavior |
| HTML & Crawl Errors | Custom Reporting |
| Organically Searched Data | Demographics of Audience |
| URL Inspection and Live Tests | Referral traffic or acquisition Data |
| Inbound and outbound links | Conversion Tracking |
11. What is content marketing?
Content marketing is one of the unconventional ways of marketing which involves blogs, social media posts, videos, etc. It is a strategic marketing approach to focus on valuable, relevant, and consistent data creation and distribution. This marketing strategy attracts a clearly defined audience in order to drive profitable customer action. Leading brands use content marketing to build trust and develop relationships with their audience and improve ways of communication with them.
12. What is CTR and how to calculate it?
Click-Through Rate or CTR means the number of clicks an ad receives divided by the number of times ad has appeared.
CTR= Clicks / Impressions × 100
If the CTR score is high, it means users find ads, listings, and keywords more relevant and helpful. It is relative to the topic on which authority is advertising and using which network for the same purpose.
Way Forward
Businesses in every industry need expert digital marketers to grow their revenue and build customer loyalty. The digital marketing interview questions above will help you prepare better and impress the recruiter for a new high-paying role. Use these sample questions while preparing to represent yourself as the best possible candidate for a job and with practice, you will succeed in next digital marketing interview.
Also Read: 10 Best Ad Campaigns that Brought the World Together
